Today, brand stories and commercials do more than attract attention – they turn values and purpose into moments audiences remember and share. At Friendly Fire, we transform these ideas into immersive digital experiences that inspire, engage, and elevate brands in meaningful ways.
From imaginative ideas to immersive digital experiences – at Friendly Fire we transform your boldest concepts into fully realized realities. Grounded in our heritage of advertising, we bring a deep understanding of your brand’s story and audience dynamics into the digital space, making the transition from offline idea to online engagement seamless.
With a blend of 3D and 2D animation, character development, visual effects and high-end post-production, we craft narratives that not only look spectacular but perform strategically.
Whether it’s a cinematic hero video, an interactive brand journey or a dynamic social teaser, we carry your vision through every phase: from workshop to script, from design to final pixel.
We stay ahead of the technology curve — leveraging real-time engines, volumetric capture and adaptive media formats – so your campaign’s style and reach are future-proof and platform-ready. In short: we turn your concept into digital reality that truly resonates.
WE USE THE LATEST TECHNOLOGIES
TO BRING THE DESIRED STYLE OF YOUR CAMPAIGN TO LIFE.
Tailored to your brand, built by experts: our custom solutions span the full spectrum of digital storytelling. Whether you envision a hyper-realistic 3D TV commercial, an illustrative brand film or a fast-moving social campaign with digital influencers – our cross-media team is ready to deliver.
We begin with a deep dive into your goals and audience behavior, mapping out a solution that’s as unique as your challenge. Then, our specialists in 3D animation, motion graphics, influencer strategy and multi-platform delivery come together to craft a seamless ecosystem of assets.
From the first storyboard to the last format, we ensure consistency, flexibility and maximum impact. Our custom-built workflows, libraries and analytics guarantee that your campaign doesn’t just launch – it scales, adapts and performs.
Every campaign we craft is a collaboration – where our creative team meets your brand ambition. With experienced CG artists, art directors, illustrators, photographers and filmmakers working in unison, we develop campaigns that don’t just look modern – they feel alive.
Our process is rooted in creative strategy: we explore your story, mood and visual universe, then select from a wide range of techniques – from hyperreal CG to stylised illustration, immersive photography and narrative film.
The result? Campaigns that stand out, connect emotionally and drive action. For us, “crafted” means thoughtful, beautiful and results-driven – creativity with purpose.
A SMALL SELECTION OF OUR BRAND STORIES
CASE AUSTRIAN MINT – COMMERCIAL WORLD OF WONDERS
Our animated TV spot brings these mesmerizing creatures to life. From graceful octopus to majestic sharks, each coin in this collection tells a story of the rich diversity found beneath the waves.
CASE SPAR S-BUDGET “TRICK OR TREAT”
We love nothing more than bringing our beloved character to life with new stories. This Halloween, our little “Börserl” takes the spotlight for a very special appearance.
For the latest S-Budget campaign, we built an entire village as the stage for a delightfully spooky dance — starring both the products and our Börserl.
The result? A spot that’s sweet, scary, and full of charm.
We say: “S” for Scarily Affordable!
CASE KTM X-BOW DRIVING DEMO
Discover the X-Bow sports car in our cinematic full CGI video, set in a hyperrealistic environment and driven by a virtual driver. We showcase the X-Bow’s design and performance with exceptional detail and precision. Watch as the car masters a racetrack on a rainy day.
CASE MIRALIS IMAGEFILM “THE WALL”
In cooperation with Brainds we created the 3D image and product film “The Wall” for Miralis GmbH, visualizing their insulation technology through the themes of noise, heat, and cold. A continuous, floating camera movement circles the core product while stage-like 2D elements dramatize each scene.
Produced entirely in Unreal Engine 5, the project benefited from real-time rendering and instant feedback, enabling a fast, flexible production process. The film is used online and at trade fairs worldwide.
CASE SPAR S-BUDGET COMMERCIAL ROCK DJ
It’s been 15 years since we brought the beloved character into the world. Since then, it has starred in countless TV spots and hasn’t aged a bit. On the contrary! In the anniversary spot, it’s brimming with joy and rocks as a DJ at a colorful product party. Here’s to the next 15 years!
CASE AUSTRIAN MINT COMMERCIAL NATURAL COLORS
Set against a dreamy landscape, adorned with fluttering butterflies, our full CGI animated TV spot unveils a breathtaking new collection of coins. Using natural colors and intricate detailing, each coin in this collection captures the essence of beauty found in the world around us.
CASE DARBO COMMERCIAL LOVE AT FIRST BITE
The campaign focuses on showcasing the diverse ways Darbo’s Fruchtikus can be used to create delicious culinary creations. The Darbo cookbook invites you to explore the realm of ultimate indulgence. In our commercial, the cookbook unveils the heroine’s secret to enchanting any prince. With the magic of these recipes, success doesn’t require blond hair.
CASE ELFENKLEID BRANDSTORY THE ALCHEMY OF BEAUTIFUL
It has always been a deep aspiration of human mankind to create something precious out of simple ingredients. At „Elfenkleid“ inspired designers create awesome dresses that carry an almost magic touch. Together with underwater DOP Susanne Stemmer we developed and implemented this idea by showing an elf at work in her mystic laboratory. The environment was completely built in 3D and allowed us some flexibility within this very complex project.
CASE AKRAPOVIC BRANDVIDEO SOUND OF SPEED
The Akrapovic brand is synonymous with exceptional design, performance enhancement, and the creation of a distinctively deep, resonant exhaust sound. This video was produced using a blend of experimental high-speed camera footage captured in our studio and 3D animation.
READY TO Tell your story?
